Advertising And Promotion
Belch George E, Belch Michael A
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Cover Type: Softcover
Book Condition: Fine
Jacket Condition: None Issued
Publisher: McGraw Hill
Publisher Place: Boston
Publisher Year: 1999
Edition: Fourth
Description: 762 pages. Book appears to have hardly been read and is in Fine condition throughout. An Integrated Marketing Communications Perspective.
ISBN: 0071160884
(066588)
