Escape Velocity. Free Your Company's Future From The Pull Of The Past

Cover Type: Hardcover
Book Condition: Fine
Jacket Condition: Fine
Publisher: HarperCollins
Publisher Place: Usa
Publisher Year: 2011
Edition: First Edition

Description: 213 pages. Book and Jacket appear to have hardly been read and are both in Fine condition throughout. The only exception is a small inscription to the inside page.

Publishers Description: “Readthis book to learn how to create a company as powerful as Apple.—Guy Kawasaki,former chief evangelist of AppleInEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The worlds leading high-tech business strategist, Moore connectsthe dots between bold strategies and effective execution, with an action planthat elucidates the link between senior executives and every other branch of acompany. For readers of Larry Bossidys Execution,Clay Christensens Innovators Solution, and Gary VaynerchucksCrush It!, and for anyone aiming for the pinnacle of business success, EscapeVelocity is an irreplaceable roadmap to the top.

ISBN: 9780062040893