Japan's Global Reach. The Influences, Strategies And Weaknesses Of Japan's Multinational Companies

Cover Type: Hardcover
Book Condition: Fine
Jacket Condition: Fine
Publisher: Century Business Books
Publisher Place: London
Publisher Year: 1992
Edition: First Edition

Description: 244 pages. Book and Jacket appear to have hardly been read and are both in Fine condition throughout.

Publishers Description: Following "The Sun Also Sets", this book provides a survey of the new international nature of Japan, Japanese firms and Japanese people. It examines the Japanese presence in Europe and the US and the effect this is having, particularly on business and management. A special feature of the book is the results of the survey of 500 Japanese firms in Europe, US and Asia revealing exactly how they differ from other international companies. A series of original case studies of Japanese companies overseas is followed by an analysis of what Japan's worldwide influence amounts to, its relations with other countries and its own dwindling domestic markets. What is the next phase for the world economy and global business?

ISBN: 9780712649285