Mcdonald's. Behind The Arches

Cover Type: Hardcover
Book Condition: Good
Jacket Condition: Good
Publisher: Bantam Doubleday Dell Publishing Group
Publisher Place: Uk
Publisher Year: 1986
Edition: First Edition

Description: 470 pages. Book and Jacket are both in Good condition. There is some light shelf and reading wear, but still a presentable copy.

Publishers Description: McDonalds: it is the worlds premier entrepreneurial success story, a company whose growth worldwide continues to be astonishing. In tough financial times, McDonalds proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. In the years since McDonalds: Behind The Arches was first published, McDonalds has been a trendsetter in advertising, focusing on different ethnic groups as well as the physically disabled. McDonalds created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonalds has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally-safe packaging and recyclable goods. Inspiring, informative, and filled with behind the scenes stories, this remarkable saga offers an irresistible look inside a great American business success.From the Trade Paperback edition.

ISBN: 9780553051278