11 Steps To Brand Heaven. The Ultimate Guide To Buying An Advertising Campaign
Weinreich Len
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Cover Type: Hardcover
Book Condition: As New
Jacket Condition: As New
Publisher: Kogan Page Ltd
Publisher Place: London
Publisher Year: 1999
Edition: First Edition
Description: Book and Jacket appear to have hardly been read and are both in As new condition throughout.
Publishers Description: Using religion as a metaphor, Len Weinreich (responsible for campaigns including Habitat, Wrangler jeans and Goodyear tyres) takes the reader on a pilgrimage to the icons of advertising agency/client relationships. He aims to provide the criteria by which to judge agencies and their presentations.
ISBN: 9780749428945
(129722)
Book and Jacket appear to have hardly been read and are both in As new condition throughout.
