Art of the Advantage. 36 Strategies to Seize the Competitive Edge
Krippendorff Kaihan
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Cover Type: Softcover
Book Condition: As New
Jacket Condition: None Issued
Publisher: Gazelles Publishing
Publisher Place: Miami Beach
Publisher Year: 2006
Edition: Reprint
Description: 234 pages. Book appears to have hardly been read and is in As new condition throughout.
Publishers Description: Contrary to commonly held beliefs, strength and resources play minor roles in a company s ability to beat the competition. Instead, the ability to conceive of unorthodox strategies that the competition will choose not to copy is the key to gaining a competitive edge. In "The Art of the Advantage," former McKinsey & Co consultant Kaihan Krippendorff captures a decade of study into corporate conflict. He shows that the fundamental patterns that successful companies have used to outmaneuver their rivals are rooted in a set of ancient Chinese warfare metaphors known as "The 36 Stratagems." "The Art of the Advantage" marries these ancient principles with modern application through graphical depictions, ancient examples, and modern case studies. More than a traditional business book, "The Art of the Advantage" is a manual for systematically outthinking the competition.
ISBN: 9780976582342
(155102)
