Building A Story Brand. Clarify Your Message So Customers Will Listen

Cover Type: Hardcover
Book Condition: Fine
Jacket Condition: Fine
Publisher: HarperCollins Leadership
Publisher Place: Usa
Publisher Year: 2017
Edition: First Edition

Description: 228 pages. Book and Jacket appear to have hardly been read and are both in Fine condition throughout.

Publishers Description: New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Millers StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers. About the Author Donald Miller has helped more than 3,000 businesses clarify their marketing messages so their companies grow. Hes the CEO of StoryBrand, the cohost of the Building a StoryBrand Podcast, and the author of several books, including the bestsellers Blue Like Jazz and A Million Miles in a Thousand Years. He lives in Nashville, Tennessee, with his wife, Betsy, and their dogs, Lucy and June Carter.

ISBN: 9780718033323