Business Marketing. A Global Perspective
Hayes H. Michael, Jenster Per V, Aaby Nils-Erik
$19.50
In Stock
Notify me when back in stock
Cover Type: Hardcover
Book Condition: As New
Jacket Condition: No Jacket
Publisher: William H Schoof
Publisher Place: USA
Publisher Year: 1996
Edition: First Edition
Description: 342 pages. Book appears to have hardly been read and is in As new condition throughout.
Publishers Description: This text approaches the topic of business-to-business marketing from a strategic perspective, integrating global concerns throughout. Cases are included at the end of the text to illustrate and augment the concepts previously examined. The marketing relevance of cultural differences is considered.
ISBN: 0256159769
(127334)
342 pages. Book appears to have hardly been read and is in As new condition throughout.
