Differentiate Or Die. Survival In Our Era Of Killer Competition

Cover Type: Hardcover
Book Condition: Very Good
Jacket Condition: Very Good
Publisher: John Wiley & Sons
Publisher Place: Usa
Publisher Year: 2000
Edition: First Edition

Description: 230 pages. Book and Jacket are both in Very good condition throughout. The only exception are a few light age markings on the inside page.

Publishers Description: A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.

ISBN: 9780471357643