Effective Awards. Award Winning Case Studies
Thomas Christopher
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Cover Type: Hardcover
Book Condition: As New
Jacket Condition: As New
Publisher: Advertising Federation Of Australia Ltd
Publisher Place: Sydney
Publisher Year: 2004
Edition: First Edition
Description: 310 pages. Book and Jacket appear to have hardly been read and are both in As new condition throughout.
Publishers Description: Details the 18 award winning case studies from the Advertising Effectiveness Awards, examining strategy, insights, creative execution, media expenditure and, most importantly, how the campaign was measured. An essential resource for marketers, advertising agencies, marketing lecturers, students and the media.
ISBN: 9780975172803
(160353)
310 pages. Book and Jacket appear to have hardly been read and are both in As new condition throughout.
