Engage To Win. A Blueprint For Success In The Engagement Economy

Cover Type: Hardcover
Book Condition: Fine
Jacket Condition: Fine
Publisher: Greenleaf Book Group Press
Publisher Place: Usa
Publisher Year: 2018
Edition: First Edition

Description: 200 pages. Book and Jacket appear to have hardly been read and are both in Fine condition throughout.

Publishers Description: Engagement is the key to success for todays businesses. The world we live in is radically different today from what it was even just five years ago. It is hyperdigital and becoming more so every day. Ironically, we use connected to describe this new world, yet we are asked to interact increasingly through apps and browsers instead of via face-to-face contact with customers and clients. Even with all the incredible advances, its worth pondering whether organizations actually feel more connected to the people and the companies they do business with. In Engage to Win, author Steve Lucas introduces a new model for marketing to address this new hyper-digital world--one founded on engagement. He introduces the idea that embracing and driving engagement throughout organizations and using it with customers, prospects, employees, and partners is what will set companies apart. This digital era demands that marketers understand the science of marketing in order to scale and succeed. But if we embrace mathematics alone, while abandoning feeling, meaning, and authenticity, we will fail to deliver on the desires of our clients: to feel listened to and understood. ‹So how do we win the heart and mind of the buyer in this new world Develop a real strategy around engagement by practicing these simple steps: listen, learn, and engage. Listening creates insights, insights drive engagement, and engagement drives revenue. Truly engaging with customers will allow businesses to see, in real-time, when customers wants and needs are changing, so businesses will be able to adapt, survive, and ultimately thrive!

ISBN: 9781626344983