Global Marketing For The Digital Age
Bishop Bill
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Cover Type: Softcover
Book Condition: Fine
Jacket Condition: None Issued
Publisher: Ntc Business Books
Publisher Place: Chicago
Publisher Year: 1999
Edition: First Edition
Description: 270 pages. Book appears to have hardly been read and is in Fine condition throughout. This Shows You How To Develop A Global Marketing Program That Uses Digital And On Line Technology To Its Fullest Potential. Step-by-Step, Bishop Explains How To Expand Your Business Into Foreign Markets Using Databases, E-mail, The World Wide Web, Call Centres, Prepaid Calling Cards, Private Online Networks.PUSH Channels, And More.
Publishers Description: Packed with innovative ideas, unique research, and entertaining examples, this pathbreaking book is an essential source for business owners, corporate executives, and marketing professionals. Bishop explains how to play the global field by utilizing more than 50 digital and on-line marketing tools. Includes an analysis and rating of the top 50 trading nations.
ISBN: 9780658000584
(130924)
