Integrated Marketing Communications
Chitty William, Barker Nigel, Shimp Terence A
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Cover Type: Softcover
Book Condition: Very Good
Jacket Condition: None Issued
Publisher: Cengage Learning
Publisher Place: South Melbourne
Publisher Year: 2008
Edition: Second Edition
Description: 414 pages. Book is in Very good condition throughout.
Publishers Description: Offers coverage of the Asia Pacific marketing communications environment. This title examines the broader implications of advertising and then the range of media used to communicate with target audiences.
ISBN: 9780170136679
(181778)
