Integrated Marketing Communications

Chitty William, Barker Nigel, Shimp Terence A

In Stock

In Stock: 1

Cover Type: Softcover
Book Condition: Very Good
Jacket Condition: None Issued
Publisher: Cengage Learning
Publisher Place: South Melbourne
Publisher Year: 2008
Edition: Second Edition

Description: 414 pages. Book is in Very good condition throughout.

Publishers Description: Offers coverage of the Asia Pacific marketing communications environment. This title examines the broader implications of advertising and then the range of media used to communicate with target audiences.

ISBN: 9780170136679


More From This Category