Low Budget, High Quality Design. Art of Inexpensive Visual Communication
Heller Steven, Fink Anne
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Cover Type: Hardcover
Book Condition: Fine
Jacket Condition: Fine
Publisher: Watson Guptill Publications
Publisher Place: New York
Publisher Year: 1990
Edition: First Edition
Description: 160 pages. Book and Jacket appear to have hardly been read and are both in Fine condition throughout.
Publishers Description: Addressing the issue of how to design effective and inexpensive pieces, the authors examine the variables in a budget and look at examples of low-cost design in a range of products including posters, catalogues, books, advertisements, self-promotion pieces and corporate identity campaigns. The authors then look at how the designer can maximize affordable materials and discuss the possibilties of using one or two colours, choosing economical paper or taking advantage of desktop publishing systems. The book is aimed at graphic designers and art directors.