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Cover Type: Softcover
Book Condition: Good
Jacket Condition: None Issued
Publisher: Butterworth-heinemann Ltd
Publisher Place: Oxford
Publisher Year: 1997
Description: 485 pages. Book is in general good condition. There is some light reading wear present, but still a presentable copy.
Publishers Description: This guide enables managers and business executives to prepare and use a marketing plan. Marketers, executives and students studying for CIM and CAM examinations will find the applications of basic marketing principles to sound business practice useful. An LPBB edition is available.