Marketing Professional Services
Kotler Philip
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Cover Type: Hardcover
Book Condition: As New
Jacket Condition: As New
Publisher: Prentice Hall Press
Publisher Place: USA
Publisher Year: 2002
Edition: First Edition
Description: 422 pages. Book and Jacket appear to have hardly been read and are both in As new condition throughout.
Publishers Description: Any professional services organisation must be capable of rapidly evolving its services to fit market needs that change at lightning speed."Marketing Professional Services "teaches readers how to work with the internal hurdles that stand between them and their potential markets. Beginning with an in-depth look at the role of marketing in any profession, the authors go on to cover the marketing process - from market analysis and service positioning, to creating a promotional mix and implementing the marketing programme.They offer targeted advice and address the marketing needs of a wide range of professionals - including accountants, public relations specialists, lawyers, architects, medical practitioners and consultants.
ISBN: 9780735201798
(167099)
