Marketing Strategy and Competitive Positioning

Cover Type: Softcover
Book Condition: As New
Jacket Condition: None Issued
Publisher: Prentice Hall
Publisher Place:
Publisher Year: 2004
Edition: Reprint

Description: 622 pages. Book appears to have hardly been read and is in As new condition throughout.

Publishers Description: "Marketing Strategy and Competitive Positioning" deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.

ISBN: 9780273655169