Marketing Trends In Australasia. Essays And Case Studies

Cover Type: Softcover
Book Condition: As New
Jacket Condition: None Issued
Publisher: Macmillan Education Australia
Publisher Place: South Yarra
Publisher Year: 2000
Edition: First Edition

Description: 296 pages. Book appears to have hardly been read and is in As new condition throughout. The only exception is a small inscription to the inside page.

Publishers Description: Authors fron University of the Sunshine Coast. A review of current practices in marketing. Covers marketing, its theoretical underpinnings, the marketing mix and marketing in practice with six cases which address key issues and four carefully researched essays. A companion to "Marketing Trends in Australasia".

ISBN: 9780732954987