Marketing. Real People Real Choices

Cover Type: Hardcover
Book Condition: Very Good
Jacket Condition: None Issued
Publisher: Pearson Education Australia
Publisher Place: French's Forest
Publisher Year: 2009
Edition: First Edition

Description: 533 pages. Book is in Very good condition throughout.

Publishers Description: This new Australian text introduces marketing from the perspective of real people making real choices. Each chapter introduces a real-life marketer faced with a range of real-life choices on how best to market their products. The reasons behind the marketing decisions they make becomes the platform to introduce students to the fundamentals of marketing in a real world. Throughout the text students are encouraged to think critically.

ISBN: 9780733983931