Men's Health Workout War. Lose Pounds, Gain Muscle, Destroy Your Opponents

Cover Type: Hardcover
Book Condition: As New
Jacket Condition: As New
Publisher: Rodale Books
Publisher Place: New York
Publisher Year: 2015
Edition: First Edition

Description: 272 pages. Book and Jacket appear to have hardly been read and are both in As new condition throughout.

Publishers Description: Former Los Angeles Lakers strength coach Jim Cotta harnesses men's passion for one - upmanship with an innovative get-in-shape program in Men's Health WorkoutWar. This book features a highly effective, 60-day exercise and diet program broken up into quarters and an overtime round. The unique hook is that it makes the fitness instruction much more effective by turning it into a friendly weight-loss war that uses locker-room-style trash talking and cash prizes to drive dramatic results. Basketball great Shaquille O'Neal, who penned the book's foreword, used a "shirts off" competition against Charles Barkley on national television to spur his own body transformation, and Cotta was his weight-loss coach. That gave Cotta the idea to build a blueprint for grassroots fitness competitions, complete with multiple contest formats and advice on using social media to build excitement.

ISBN: 9781623364120