One Billion Customers. Lessons From The Front Lines Of Doing Business In China

Cover Type: Softcover
Book Condition: Very Good
Jacket Condition: None Issued
Publisher: Nicholas Brealey Publishing
Publisher Place: United Kingdom
Publisher Year: 2005
Edition: First Edition

Description: 320 pages. Book is in Very good condition throughout.

Publishers Description: Companies from around the globe are flocking to China to buy, sell, manufacture, and create new products, but as former Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is never quite what it seems. One Billion Customers offers compelling narratives of personalities, business deals, and lessons learned, creating a coherent pictures of Chinas emergence as a global economic power with a dog-eat-dog business climate that has turned bureaucrats into billionaires and left many foreign business executives with their pockets turned inside out. --This text refers to the Paperback edition.

ISBN: 9781857883589