Running With Purpose. How Brooks Outpaced Goliath Competitors To Lead The Pack

Cover Type: Hardcover
Book Condition: Fine
Jacket Condition: Fine
Publisher: HarperCollins Leadership
Publisher Place: Usa
Publisher Year: 2022
Edition: First Edition

Description: 224 pages. Book and Jacket appear to have hardly been read and are both in Fine condition throughout. Signed by Author

Publishers Description: Discover how Brooks Running Company CEO Jim Weber transformed a failing business into a billion-dollar brand in the ultracompetitive global running market. Running with Purpose is a leadership memoir with insights, inspirational stories, and tangible takeaways for current and aspiring leaders, entrepreneurs, and the 150+ million runners worldwide and those in the broader running community who continually invest in themselves. This leadership memoir starts with Jim Webers seventh-grade dream to run a successful company that delivered something people passionately valued. Fast forward to 2001, Jim became the CEO of Brooks and, as the struggling brands fourth CEO in two years, he faced strong headwinds. A lifelong competitor, Jim devised a one-page strategy that he believed would not only save the company but would also lay the foundation for Brooks to become a leading brand in the athletic, fitness, and outdoor categories. To succeed, he had to get his team to first believe it was possible and then employ the conviction, fortitude, and constancy of purpose to outperform larger brands. Brooks success was validated when Warren Buffett made it a standalone Berkshire Hathaway subsidiary in 2012. In the pages of Running with Purpose, you will find: Brooks bold strategy and unique brand positioning that fueled its move from the back of the pack to lead. The key to building a purpose-driven brand that is oriented around customer obsession, building trust, competing with heart, and having fun along the way. The six clear leadership lessons Jim has learned along his path and applies at Brooks to develop staff into authentic leaders. How Berkshire Hathaways support and influence provided a tailwind for Brooks business and brand to surge. An inside look at the ups and downs of Jims personal journey, which led to his conviction that life is too short not to enjoy what you do and the people by your side.

ISBN: 9781400231683