Scenarios In Marketing. From Vision To Decision
Ringland Gill, Young Laurie
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Cover Type: Hardcover
Book Condition: As New
Jacket Condition: As New
Publisher: John Wiley And Sons Ltd
Publisher Place: Chichester
Publisher Year: 2006
Edition: First Edition
Description: 227 pages. Book and Jacket are both In As New condition throughout. In Readable Chapters They (the Authors)show How By Integrating Scenarios Into The Wider Marketing Toolkit You Can Make Your Organization More Customer Driven And Consider A Wider Range Of Possibilities Than Your Competitors.
ISBN: 0470032723
(41586)
227 pages. Book and Jacket are both In As New condition throughout. In Readable Chapters They (the Authors)show How By Integrating Scenarios Into The Wider Marketing Toolkit You Can Make Your Organization More Customer Driven And Consider A Wider Range Of Possibilities Than Your Competitors.
