Selling The Dream

Cover Type: Softcover
Book Condition: Fine
Jacket Condition: None Issued
Publisher: Macmillan Australia
Publisher Place: Australia
Publisher Year: 2017
Edition: First Edition

Description: 228 pages. Book appears to have hardly been read and is in Fine condition throughout.

Publishers Description: Lincoln The Hunter is living the dream. Universally admired and terrifically charming, he has a formidable reputation in the world of marketing and advertising, and is the jewel in the crown of agency KK&C. When Linc is handed the reins of the high-budget, high-profile campaign for The Ripper, a ground-breaking new snack that no-one with functioning tastebuds would voluntarily eat, he knows its his chance to leverage his way to greater success and greener, more glamourous pastures. No matter that it will leave KK&C foundering in his wake... Ruthless in his pursuit of professional success, it doesnt occur to Linc that he himself might be the pawn in this great game of advertising, where no method - be it a calculated office affair or disruptive skydiving - is off limits to aid in selling the dream. In this laugh-out-loud funny and frighteningly believable satire, Hugh Mackay lays bare the machinations of this multi-million-dollar industry, and leaves you wondering just where the line between parody and reality falls...

ISBN: 9781743534861