Services 4 Marketing. An Asian Pacific And Australian Perspective
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Cover Type: Softcover
Book Condition: As New
Jacket Condition: None Issued
Publisher: Pearson Education Australia
Publisher Place: French's Forest
Publisher Year: 2007
Edition: Reprint
Description: 607 pages. Book appears to have hardly been read and is in As new condition throughout.
Publishers Description: "A combination of text, reader and casebook, this book explores the concepts and techniques of services marketing using a broad range of service categories in the Asia-Pacific and Australian region."--Back cover.
ISBN: 9780733986789
(159560)
607 pages. Book appears to have hardly been read and is in As new condition throughout.
