Services Marketing
Lovelock Chridtopher, Patterson Paul, Walker Rhert
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Cover Type: Softcover
Book Condition: Fine
Jacket Condition: None Issued
Publisher: Pearson Education Australia
Publisher Place: French's Forest
Publisher Year: 2004
Edition: Third
Description: 579 pages. Book appears to have hardly been read and is in Fine condition throughout.
Publishers Description: This new edition explores the concepts and techniques of Services Marketing, and combines conceptual rigour with real world examples and practical applications. A broad range of service categories in Australia, New Zealand, Asia, the Pacific, and the rest of the world are covered. Patterson from UNSW, Walker from RMIT.
ISBN: 9781741031621
(182029)
