Streetfighter Marketing

Cover Type: Hardcover
Book Condition: Very Good
Jacket Condition: Very Good
Publisher: Lexington Books
Publisher Place: New York
Publisher Year: 1995
Edition: First Edition

Description: 244 pages. Book and Jacket are both in Very good condition throughout.

Publishers Description: This work offers an innovative marketing strategy that should work equally well for retailers, service firms, franchise units and stores. The streetfighter marketing techniques are focused on a business promotion in its own neighbourhood - the area that yields 80-90 per cent of its customers.

ISBN: 9780029292310