The Brain Sell
Lewis David
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Cover Type: Softcover
Book Condition: Fine
Jacket Condition: None Issued
Publisher: Nicholas Brealey Publishing
Publisher Place: London
Publisher Year: 2013
Edition: First Edition
Description: 298 pages. Book appears to have hardly been read and is in Fine condition throughout.
Publishers Description: More than half a century ago, Vance Packard shocked readers by revealing how advertisers sought to influence consumers, often without their knowledge. What was true in 1957 remains true today with one crucial difference. Aided by brain imaging specialists, neuroscientists and cognitive psychologists, advertisers, marketers and retailers are developing persuasion techniques far more sophisticated than Packard could have dreamt of. This is the inside story of this new brain science.
ISBN: 9781857886016
(149456)
