The Customer Revolution

Cover Type: Hardcover
Book Condition: Fine
Jacket Condition: Fine
Publisher: Random House Business Books
Publisher Place: London
Publisher Year: 2001
Edition: First Edition

Description: 416 pages. Book and Jacket appear to have hardly been read and are both in Fine condition throughout.

Publishers Description: The changes caused by the Internet revolution in the last six years are the equivalent in scope, drama and impact on business to the first 100 years of the Industrial Revolution. If the last six years have changed the face of business so fundamentally, what will the next few bring?Those companies on the forefront will be the ones who design an organisation structure, develop a set of business models, and have a product portfolio that can be all be altered overnight based on customer behaviour, feedback and suggestions.--Based on extensive research in North America, Europe and Asia - i.e. completely international--Covers many detailed case examples of cutting-edge practices by leading companies around the world- those in the forefront of their industry

ISBN: 9780712669849