The Road To Reinvention. How To Drive Disruption And Accelerate Transformation

Cover Type: Hardcover
Book Condition: Fine
Jacket Condition: Fine
Publisher: Jossey-Bass
Publisher Place: Usa
Publisher Year: 2014
Edition: First Edition

Description: 260 pages. Book and Jacket appear to have hardly been read and are both in Fine condition throughout.

Publishers Description: Companies, communities, and individuals fall for many reasons, but one of the most commonand easily avoidableis the failure to reinvent. When people and organizations rest on prior successes rather than driving purposeful transformation, they discover too late that they have lost their market position altogether to competitors and external forces.The most successful companies, brands, and individuals make reinvention a regular part of their business strategies. Transformation demands an ongoing process of discovery and imagination, and The Road to Reinvention lays out a systematic approach for continually challenging and reinventing yourself and your business. Venture capitalist and serial entrepreneur Josh Linkner identifies six elements in any business that are ripe for reinvention and shares examples, methods, and step-by-step techniques for creating deliberate, productive disruption.Throughout The Road to Reinvention, Linkner also explores the historythe great rise, unprecedented fall, and now rebirthof his beloved hometown, Detroit. First rising to greatness as the result of breathtaking innovation, Detroit had generations of booming growth before succumbing to apathy, atrophy, and finally bankruptcy. Now, the city is rising from the ashes and driving sustainable success through an intense focus on reinvention. Linkner brings an insiders view of this incredible story of grit, determination, and creativity, sharing his perspective on Detroits successes and setbacks as a profound example of large-scale organizational and personal transformation.Change is inevitable. You need to decide: Will you drive that change, or be driven away by it Will you disrupt or be disrupted By choosing to deliberately reimagine your own status quo, you can secure a strong future for both your company and your career.

ISBN: 9780470923436