Winning The Battle For Relevance

Mcqueen Michael

In Stock

In Stock: 1

Cover Type: Softcover
Book Condition: Fine
Jacket Condition: None Issued
Publisher: The Nexgen Group
Publisher Place: Usa
Publisher Year: 2013
Edition: First Edition

Description: 269 pages. Book appears to have hardly been read and is in Fine condition throughout.

Publishers Description: We are living in a time of upheaval. Once-lucrative revenue models are under siege. Market structures and distribution channels that have been stable for decades are crumbling before our eyes. The demise of brands such as Kodak, Borders and HMV Music leaves us with little doubt shift is happening and no organization or brand is immune to extinction. In this landmark new release, three-time bestselling author Michael McQueen explores the five reasons why even the greatest become obsolete. More importantly, Michael looks at what separates the enduring from the endangered. Highlighting principles and lessons from businesses such as Lego, IKEA and Volvo, he identifies six keys to successfully navigating the headwinds of change.

ISBN: 9780646901343


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